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Temu vs AliExpress vs Shein: Which Platform Offers the Best ROI for Affiliate Marketers in 2025?

In 2025, the global affiliate marketing landscape is more competitive than ever, and affiliate marketers are constantly searching for platforms that deliver high conversion rates, strong commissions, and consistent payouts. Among the top-performing platforms in this space are Temu, AliExpress, and Shein — three e-commerce giants with unique affiliate programs and global appeal. This comprehensive guide breaks down each platform’s strengths, weaknesses, commission structures, and real-world ROI to help affiliate marketers choose the most profitable option in 2025.

Understanding the E-commerce Affiliate Ecosystem in 2025

The affiliate industry has evolved beyond traditional referral links. In 2025, AI-driven analytics, personalized ad placements, and multi-platform promotion dominate the scene. With more than 70% of online shoppers influenced by affiliate content, choosing the right platform has a direct impact on your revenue. Temu, AliExpress, and Shein have all built robust global operations — but which one truly maximizes earnings for affiliates?

Temu Affiliate Program Overview

What is Temu?

Temu is a fast-growing online marketplace known for offering low-cost products, free shipping, and aggressive marketing campaigns. It’s backed by PDD Holdings, the parent company of Pinduoduo, and has quickly gained traction among U.S. and European consumers.

Temu Affiliate Program Key Features

• Commission Rate: Up to 20% per sale, depending on category and promotional tier

• Cookie Duration: 30 days, providing strong long-term conversion potential

• Payout Method: PayPal or direct bank transfer

• Average Conversion Rate: Between 3–7%, depending on niche and region

Advantages of Promoting Temu

• High Product Demand: Thousands of fast-moving, trend-based items

• Attractive Incentives: Seasonal bonus campaigns and exclusive referral contests

• User Trust: Backed by heavy advertising and frequent discount offers

Potential Downsides

• Low Average Order Value (AOV): Since most Temu products are cheap, earnings per sale can be smaller unless volume is high

• Competition: Increasing number of affiliate promoters entering the same space

AliExpress Affiliate Program Overview

Why AliExpress Still Matters in 2025

AliExpress, owned by Alibaba Group, remains a cornerstone of global e-commerce. It has been serving affiliates since 2010 and offers a massive product catalog across thousands of categories.

AliExpress Affiliate Program Highlights

• Commission Rate: 2% to 9%, depending on product category

• Cookie Duration: 15 days, shorter than Temu’s

• Payout Options: WebMoney, PayPal, or AliPay

• Conversion Rate: 2–4% average, varying by niche

Advantages

• Diverse Product Range: Millions of products across all categories

• Long-term Credibility: Trusted by global buyers, reducing refund disputes

• Automation Tools: Advanced API integration and product data feeds

Disadvantages

• Lower Commissions: Especially for low-cost items

• Slow Shipping: Long delivery times may reduce buyer confidence

• Competing Platforms: Many new users have shifted to Temu or Shein for faster delivery

Shein Affiliate Program Overview

About Shein

Shein has redefined fast fashion, offering trendy clothing, accessories, and beauty products at unbeatable prices. Its visual appeal and frequent new arrivals make it a magnet for social media marketers and influencers.

Shein Affiliate Program Highlights

• Commission Rate: 5% to 10% on every sale

• Cookie Duration: 30 days

• Payout Methods: PayPal, bank transfer, or wire

• Conversion Rate: 5–8%, especially high among Gen Z audiences

Advantages

• Strong Social Media Presence: Perfect for influencer-driven affiliate marketing

• High Engagement: Targeted primarily toward fashion-forward young audiences

• Regular Discounts: Easy to promote during seasonal campaigns and flash sales

Disadvantages

• Limited Product Categories: Primarily fashion and lifestyle

• Niche-Restricted: May not be ideal for affiliates outside fashion or beauty niches

ROI Insights

• Temu offers the highest commission rates, making it the best option for marketers focusing on volume and global reach

• Shein provides excellent engagement through visual content, suitable for influencers and social media creators

• AliExpress remains strong in technical niches, but its slower logistics and lower commission structure reduce its ROI in 2025

Affiliate Monetization Strategies for 2025

1. Leverage Social Commerce

Platforms like TikTok Shop, Instagram Reels, and YouTube Shorts are dominating the affiliate ecosystem. Promoting Temu or Shein deals with short-form video content drastically improves click-through rates.

2. Focus on High-Intent Keywords

Use keyword variations such as:

• “Temu affiliate vs AliExpress”

• “Best affiliate platform for 2025”

• “Make money with Temu affiliate program”

High CPC search terms like these can drive lucrative ad revenue alongside affiliate income.

3. Build Email Funnels

Integrate Temu or Shein offers within an email marketing funnel that nurtures users with exclusive coupons, product updates, and shopping guides.

4. Use Comparison Blogs

Writing comparison posts like this one is among the highest-converting content types in affiliate marketing. Include side-by-side feature breakdowns and “best picks” to boost engagement.

Which Platform Wins for Affiliate Marketers in 2025?

When analyzed for commission rates, cookie duration, and conversion efficiency, Temu takes the lead as the most profitable affiliate platform in 2025. Shein follows closely for niche influencers focusing on fashion and lifestyle, while AliExpress continues to serve as a dependable choice for tech and gadget promoters. To maximize ROI, smart affiliates often combine all three—targeting Temu for general products, Shein for lifestyle audiences, and AliExpress for technical items. This multi-platform strategy ensures steady income streams throughout the year.

Final Thoughts: Building a Future-Proof Affiliate Strategy

Affiliate marketing in 2025 is all about diversification, data-driven promotion, and content authority. The key is to pick platforms like Temu, AliExpress, and Shein that align with your niche and audience behavior. By using SEO-optimized blogs, engaging social media campaigns, and strategic product selections, affiliates can scale their earnings exponentially. Start experimenting today, track your conversions closely, and build a portfolio that maximizes ROI — because in 2025, success favors those who adapt fast.